Beauty company Designer Parfums has signed a new fragrance agreement with actress, singer, entertainer and producer Jennifer Lopez to expand her global fragrance franchise.

jennifer lopez perfume

Always known for her beauty, fashion sense and glamorous looks, Lopez launched her first fragrance, Glow, in 2002. The curvy bottle shape of Glow was designed to resemble the actress's famous figure. Glow was an instant best-seller, and a series of successful fragrances for women have followed. Lopez introduced her first fragrance for men, Deseo, as a companion to the women's Deseo fragrance, both issued in 2008. Jennifer Lopez Beauty produces fragrances in conjunction with Coty.

designer parfums

Lopez, who introduced her first fragrance, Glow by JLo, in 2003, which remains one of the most successful fragrance launches to date and is credited with ushering in a wave of additional celebrity fragrances. Lopez has since launched another 23 additional fragrances.

Under their deal, New York-based Designer Parfums said Lopez will work with Chairman and CEO Dilesh Mehta to “create new brand innovation and strategy.”

"Jennifer has always had a clear vision when it comes to her fragrance, knowing trends and delivering scents the public love, all while encompasses her authenticity and vision," Mehta said in a statement. "The teams at Designer Parfums are hugely excited to be working with Jennifer and her team and having a long, successful and beautifully scented partnership.”

Mehta said the company plans to strengthen its position in key fragrance markets, including Europe, the U.S., Asia and the Middle East, and expand into new territories.

"The goal is for Designer Parfums expertise to drive the next phase of Lopez's fragrance development and position this business for future growth,” Mehta said.

"Developing my fragrance line has been a uniquely rewarding creative experience," said Lopez. "I am excited to work with Designer Parfums to continue the expansion of my Jennifer Lopez Fragrance House."

Designer Parfums’ current portfolio is distributed across more than 80 countries, with brands that it either owns or operates under license. The portfolio includes Jean Patou, Porsche Design, Aigner Parfums, Ghost, Jean Louis ScherrerNaomi Campbell and Ariana Grande.

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Source : www.bizjournals.com

               www.fragrantica.com

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